Home

Blog

Digital Marketing Blog for Vacation Rental Companies and the Travel Industry

561 Session To Booking Ratio B
Latest 2/24/2026

The Most Overlooked Number In Your Analytics

The Most Overlooked Number in Your Analytics In the high-stakes world of vacation rental marketing, the industry remains fixated on traffic. Metrics like "sessions," "clicks," and "reach" dominate the conversation, but they often mask the underlying health of a business. Traffic is a vanity metric; conversion is the reality check. Specifically, we need to address the...

Read More
Blog Categories

Press

Shows

Tips

Website Launches

561 Session To Booking Ratio H

The Most Overlooked Number In Your Analytics

Published on Tuesday, February 24, 2026

The Most Overlooked Number in Your Analytics In the high-stakes world of vacation rental marketing, the industry remains fixated on traffic. Metrics like "sessions," "clicks," and "reach" dominate the conversation, but they often mask the underlying health

Read Article
558 Ppc Reporting H

Pay Per Click Success

Published on Monday, January 19, 2026

What a Successful PPC Campaign Actually Looks Like (and How to Read the Reports) Pay-per-click (PPC) advertising is often misunderstood—especially in industries where customers don’t convert on the first visit. For vacation rentals, destination

Read Article
556 Guide To Ai Search H

Guide to Ranking in AI Results

Published on Friday, January 9, 2026

Search behavior is shifting rapidly. Guests are no longer relying solely on traditional Google searches; they are increasingly asking questions directly to AI-driven platforms such as Google AI Overviews, ChatGPT, Bing Copilot, and voice assistants. For

Read Article
554 Boost Bookings With Structured Data H

Boost Bookings with Structured Data

Published on Thursday, October 16, 2025

Boost Your Bookings with Structured Data For vacation rental managers, maximizing online visibility is essential for increasing occupancy rates and revenue. While professional photos and compelling property descriptions are crucial, there's a powerful

Read Article
553 Blog Post Branding H

The Importance of Branding in the Vacation Rental Industry

Published on Thursday, October 9, 2025

The Importance of Branding in the Vacation Rental Industry In today’s competitive vacation rental market, travelers aren’t just booking a place to stay—they’re choosing an experience. With platforms like Airbnb and VRBO dominating

Read Article

Make the move

Take the next step in your vacation rental company's evolution and join us! Level up with our over 24 years of digital marketing experience in the short-term rental industry and superb customer support.

Schedule a demo
Scurto

Our clients made $268.26m in direct-booking revenue last year.

© 2026 Scurto Marketing ยท Privacy