ACME House Company

Project Goals

The primary objective for the new website was to simplify the booking process by giving users search features they were accustomed to using. A common search bar persists across the top of each page, making it quick and easy to find the rental home they are looking for. In addition, the website structure was revamped to make information about ACME's management services easy to find, as well as to provide local area guidance to new visitors.

A secondary initiative was to enhance ACME House Company's brand awareness and to elevate their image in the Palm Springs area.

Together, these two initiatives would help drive more online bookings, gain more homeowners, and improve the overall effectiveness of ACMEHouseCo.com.

Challenges

The website transformation project wasn't without its hurdles. One of the most significant challenges was integrating multiple marketing and software platforms into a seamless, cohesive system. These included property management systems, customer relationship management (CRM) tools, and various marketing platforms.

Solutions

User-Centric Design

Scurto Marketing adopted a user-centric approach, focusing on intuitive navigation and a streamlined booking process. The new website features included a responsive design that ensured a consistent and user-friendly experience across all devices, enhanced search functionality that allows users to filter properties based on their preferences, and a simplified booking process that reduces the steps required to complete a reservation.

Seamless Integration

To address the challenge of connecting multiple platforms, Scurto Marketing implemented various API connections that would allow their property management software, website, CRM, and other tools to work harmoniously together -- providing ACME with fewer interfaces to manage properties, bookings and customer interactions.

Brand Enhancement

The website redesign incorporated elements that reflected ACME House Company's brand values and Palm Springs' vibrant lifestyle. This new design would highlight the visual appeal and unique style through high-quality images of their properties and activities. This, coupled with ACME's brand guidelines, would create a cohesive identity that helps them stand out from the rest.

Results Achieved

The launch of the new website and continued digital marketing effors has brought significant improvements, including higher direct booking rates, better organis search traffic and ultimately more reservations and happy homeowners.

Scurto Marketing's comprehensive website transformation for ACME House Company not only achieved its goals but also set a new standard for vacation rental websites. The user-friendly design, efficient integration of multiple platforms, and enhanced brand image have positioned ACME House Company for sustained success in the competitive Palm Springs vacation rental market.