Cinnamon Shore

The Challenge

As Cinnamon Shore launched and started growing quickly, they faced the critical challenge of effectively showcasing their multifaceted New Urbanism project online. They needed a website and marketing partner capable of building an all-encompassing digital platform that would seamlessly integrate their vacation rentals, real estate listings, and retail offerings. The goal was to create a robust, user-friendly website that would not only reflect the community's charm but also streamline various operations.

The Solution

Cinnamon Shore partnered with Scurto Marketing to tackle this monumental task. Scurto Marketing was chosen for its proven expertise in creating custom websites that are both aesthetically pleasing and highly functional. The solution comprised several key components:

Custom Website Design

Scurto Marketing developed a visually stunning website that captures the natural beauty and unique appeal of Cinnamon Shore. The design was crafted to be welcoming and intuitive, ensuring an exceptional user experience.

• Integration with Property Management Software
  Using Escapia’s robust property feature set, the website allows users to flow through large amounts of information in a scannable and enticing way. Coupled with marketing efforts at each phase of the booking funnel, users are lead down paths of engagement that sometimes lasts 8+ months, building brand trust and interest in the community. 
  
  
• MLS Listings for Real Estate
  To accommodate the real estate aspect of Cinnamon Shore's offerings, the website was integrated with Multiple Listing Service (MLS) databases. This feature provides up-to-date real estate listings, allowing potential buyers to explore available properties comprehensively.
  
  
• Retail and Package Integration
  The website also integrates with Cinnamon Shore's retail shops and package offerings. This functionality enables visitors to browse and purchase products and services with ease, enhancing their overall experience.
  
  

Digital Marketing

Our strategic marketing partnership includes providing Cinnamon Shore with a host of digital marketing services, which include:

• SEO (Search Engine Optimization)
  In-depth SEO and SEM strategies are employed each month to increase search engine positioning and drive organic traffic.
  
  
• Ad Management
  Optimized management of pay-per-click and re-marketing ads are handled through Google Ads and Facebook Ads, and those campaigns are aligned with Cinnamon Shore's overall marketing efforts.
  
  
• Email Campaigns
  Custom e-mail marketing pieces are created monthly and sent to past guests and subscribers, informing them about upcoming event, vacation specials and the goings on of the community.
  
  
• Weekly Consultation Meetings
  Ensuring corporate marketing initiatives are carried out and consistent across digital marketing platforms and true to their goals.

Results

The collaboration between Cinnamon Shore and Scurto Marketing has resulted in a transformative digital presence for the community. The website now enjoys over 1 million sessions per year, a 70% direct booking rate, and a 65% engagement rate.

• Enhanced User Experience
  The custom website design and user-friendly interface have significantly improved the overall user experience. Visitors can easily navigate through vacation rentals, real estate listings, and retail options, making their interaction with the community more engaging and efficient.
  
  
• Increased Bookings and Sales
  The real-time connection with property management software and the seamless integration of retail and package offerings have led to increased bookings and sales. Guests can effortlessly book accommodations and purchase products, driving revenue growth for Cinnamon Shore.
  
  
• Streamlined Operations
  The integration with MLS databases and property management software has streamlined operational processes, reducing manual effort and minimizing errors. This efficiency allows Cinnamon Shore to focus on delivering exceptional experiences to their visitors.
  
  
• Stronger Online Presence
  The beautiful, custom-designed website has elevated Cinnamon Shore's online presence, attracting more visitors and potential buyers. The website serves as a digital gateway to the community, showcasing its unique charm and diverse offerings to a broader audience.
  
  
  

Conclusion

Through strategic partnership and innovative digital solutions, Cinnamon Shore successfully addressed their challenge of creating a multifaceted website. The collaboration with Scurto Marketing has not only enhanced their online presence but also streamlined operations and boosted bookings and sales. This case study exemplifies how a well-executed digital strategy can transform a business, ensuring long-term growth and success.